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Planning for uncertainty – the challenges of 2020

This year is a very special one for Wildling – not only because we are celebrating our fifth birthday, but also because it presents us with a very special challenge. The spread of the coronavirus has transformed our everyday lives. It was (and for many, still is) necessary to master radically new situations and make peace with the uncertainty surrounding how long “all this” will prevail.

Today, Wildling founder Anna Yona explains why the beginning of the year was so challenging for Wildling, what decisions had to be made, and what these decisions mean for the production of our shoes, and particularly for the current Autumn/Winter collection.



In a nutshell, things at Wildling were turned upside down. One of the factories in Portugal had to be shut down completely for a while as a result of the pandemic. In order to protect both Wildling as a company as well as its team members, material purchases and production quantities were scaled down to the extent that was feasible for the partner companies. All this led to the fact that at the beginning of the season, the actual demand exceeded the amount of shoes in the shop.

But now for the good news: The factories are up and running and production can continue. That’s why by the end of October, the shop will be restocked to help as many Wildlings as possible weather the chill of the winter months.

If you’d like to find out more about how production planning for a new collection at Wildling is handled and why it actually requires a professional crystal ball reader, this article is for you.


Run wild!
Anna, Ran and the Wildlings


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