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I-Wild – a journey

It all began with a design contest, a web designer, and a pine cone. In the late summer of 2019, Anja Haltermann and her design for the I-Wild emerged as the winners of Wildling’s #wildfeetures creative competition. Her idea: A shoe in which the material contracts in cold and wet conditions and expands in warm conditions to provide effective ventilation – just like a pine cone.

Yet it took nearly two years to get from brilliant idea to ready-made shoe, a rollercoaster ride replete with enthusiastic cheering, disappointed “oohs,” and astounded “ahhs.” After all, it’s not that easy (yet) to find a material that does all that...

It all began with a design contest, a web designer, and a pine cone. In the late summer of 2019, Anja Haltermann and her design for the I-Wild emerged as the winners of Wildling’s #wildfeetures creative competition. Her idea: A shoe in which the material contracts in cold and wet conditions and expands in warm conditions to provide effective ventilation – just like a pine cone.

Yet it took nearly two years to get from brilliant idea to ready-made shoe, a rollercoaster ride replete with enthusiastic cheering, disappointed “oohs,” and astounded “ahhs.” After all, it’s not that easy (yet) to find a material that does all that...

The beginning of a long journey

August 2019

Anja and the I-Wild are the winners of the #wildfeetures design contest!

September 2019

The search for the perfect material begins, and it’s not all that simple. We're looking for a material that opens when it's warm – like a pine cone – to cool feet down, and closes when it's cold and damp.

November 2019

We’ve found the right material to meet the functionality Anja has in mind. But unfortunately, it doesn’t meet the requirements for sustainability. And so the search continues.

rendering des i-wild
rendering des i-wild

Things turn out differently

March 2020

The COVID-19 pandemic begins. A lot of projects are on hold for now, including the I-Wild.

August 2020

The product team opts for sustainable materials that are naturally suited to perform the functions Anja seeks: a Merino wool flannel lining and tightly woven recycled cotton for the upper.

October 2020

The wool fabric for the interior lining doesn’t yield the desired abrasion values during testing. We need a new material that is both thin and sturdy.

collage der materialien und farben für den i-wild
collage der materialien und farben für den i-wild

Things start to get interesting again

December 2020

The microfiber won’t accommodate the chosen pattern for printing. Because of this, we’re going to use the same material for the upper as we did for the trim around the edges.

January 2021

The pattern isn’t working well with the upper fabric selected. The shoe has a very busy look overall. Again we need to find a different fabric and also increase the size of the pattern.

March 2021

Delay at the print studio. Will the I-Wild still be ready in time?

prototyp des i-wild mit lose aufgesteckten stoffen
prototyp des i-wild mit lose aufgesteckten stoffen

There he is!

I-Wild designer Anja Haltermann

Inspired by nature

Love at first sight

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